Interview with Liz Eichholz and Lindsey Johnson, Founders of Weezie Towels
Meet Liz Eichholz and Lindsey Johnson, Co-Founders of Weezie Towels. Pam was first acquainted with Liz last year at Pencil and Paper Co.’s Creative Conference in Nashville, TN where they were both panelists and was impressed by the Weezie founder’s career journey, entrepreneurial spirit, and, of course, taste for towels.
In case you haven’t had the opportunity to try a Weezie towel for yourself, the Weezie brand is an encompassment of modern luxury; they are the most soft, fluffy ogranic cotton towels that can be personalized. Newly married, recently moved, and on the hunt for fresh towels, Liz immediately sensed a gap in the market after an overwhelming and lackluster purchase experience. She approached her longtime friend Lindsey - a Columbia Business School grad - with the idea for the perfect, go-to towel brand –– and the rest is history.
Read on for more about Weezie Towels, staying inspired, and cherished childhood memories. Get to know these two inspiring women, female founders, trailblazers in their field, and mothers.
Tell us about your brand and career trajectory.
LE: Prior to co-founding Weezie, I worked at UncommonGoods as a graphic designer, and then as Bustle.com’s first Creative Director. While at Bustle, I was bit by the entrepreneurial bug and launched my own silk sleep mask company.
The idea for what ultimately would become Weezie came to me just a few years ago. I was recently married, had just moved to Savannah, and was on the hunt for fresh towels for my new house. Unfortunately, the process proved to be frustrating and overwhelming: the jargon was confusing, quality was unpredictable, and embroidery options were archaic. What should have been an enjoyable experience really fell flat. I knew there had to be a better solution, and brought the idea to Lindsey.
LJ: I was at Columbia Business School when Liz first approached me with the idea for Weezie. Before school, I had worked in finance and had begun investing in early-stage consumer businesses.
As we dug into the idea, it quickly became clear there was a gap in the market for a go-to, luxury bath towel brand. A year and a half of customer research and product development later, we launched Weezie in October 2018 with the goal of reinventing modern luxury.
What inspires you? Many of Pam’s designs are inspired by childhood travel memories and time with her family, do you have a go-to source of inspiration?
LE: Travel! Before the pandemic grounded us this year, I visited San Miguel de Allende and the Amalfi Coast, both of which were ripe with inspiration: from art to architecture and textiles to tiles. Lately, while spending a bit more time staycationing than vacationing, I’m drawing inspo from a re-found love for print magazines and as always, coffee table books!
LJ: As with Liz, I’m also so inspired by travel and exploring new places, including a pre-COVID trip for my 30th birthday to the South of France. When not traveling...Instagram! My family and I just moved into a new home in Atlanta, so I’m turning to Weezie’s incredible network of Interior Design Program members for all kinds of decor inspiration as we outfit our new home.
Do you have any treasured travel destinations from your childhood? Where did you go and what was your favorite memory?
LE: I grew up going to Wrightsville Beach in North Carolina and love what a small, authentic little beach town it is! I was the youngest and only girl cousin with the side of the family we always went with and I spent all my time trying to keep up with the boys. From tag to card games to beach soccer, we spent all day and night just playing.
LJ: I grew up going to Sea Island, Georgia and some of my best childhood memories were made there. It is hard to pick a single favorite memory, but I will never forget drinking countless blue smurfs during bingo. We still go to Sea Island and as soon as I arrive I immediately feel like a kid again!
Can you share with us one of your family travel traditions? What puts you at ease and ready to relax?
LE: My husband and I love to get a coffee cup on each trip we take. It’s so fun to use it at the beginning of a foggy morning and be reminded of a particular trip. When I go on trips, I fully unpack my suitcase before we do anything. Being fully unpacked and “moved in” signals my brain that it’s time to relax and we’re officially on vacation.
LJ: Whenever possible we like to leave our phones in our rooms, or at the very least put them on airplane mode so they can be used as a camera only. Vacations are few and far between so we try to milk every second by being present. No cell phone + cocktail + good book = relaxation.
We have to ask: what’s in your bag? Tell us about your essentials in your Pamela Munson bag.
You both have effortless style and always look so fresh, feminine and put together all while running Weezie and being young mothers! What’s your favorite handbag from our Resort 2021 Collection?
LE: Thank you! There are so many beautiful styles, but I’m partial to the Las Olas shoulder bag!
LJ: Thanks! I love how much I can load up in the Isla Bahia Fringe tote.
Straw isn’t solely reserved for summer or beach getaways – how do you style your Pamela Munson handbag for every day?
LE: I love carrying my Las Olas bag year-round! As the temps start dropping, I’m pairing mine with jeans, sneakers, and chunky knits. Come fall, I’m all about fun patterns and textures, and straw is the perfect addition to the mix!LJ: I’ll be hauling all my necessities in the Isla Bahia tote throughout the fall and winter. I love that the navy and straw both act as neutrals and go with just about anything. I also love this bag’s nod to warm-weather getaways (which we all know we’ll be needing come later this winter!) -- a touch of beachiness is the perfect way to warm up any cold weather ensemble!